THE BRAND

Nayassia invites our immersion into an artistic universe, engraved with sensitivity, elegance and gentleness. Inscribed in the tradition of French perfumery, the Nayassia brand is the fruit of the meeting of its cofounders, Fella Cherchali and Eric Torchet, two globetrotters with a passion for travel, perfume and words. Their paths cross many times in Paris Montreal, New York, Dubai… Creating a brand of perfume through the artistic prism of Fella and that of Eric, oriented towards savoir-faire, beauty and luxury was a foregone conclusion.

Linking fiction and reality, Nayassia takes possession of the evocative power of great stories and famous tales to give body to its two first collections of rare and daring eaux de parfum, Plume d’Occident and Plumes d’Orient.

Colourful, vibrant, moving, the collection “Plume d’Occident” tells a story of life’s layers and instants of exception. It tells of an odyssey, of future promises, of love on Long Island…

Radiant, profound, spellbinding, the collection “Plumes d’Orient” revisits the oriental tales and the magnificence of the Orient. Beyond what is well-known, each perfume of Nayassia leads us into a marvellous and intense world where the words of men and women of the Orient become a melody intertwining wisdom and harmony…